BET Networks | Senior Producer

Developing & implementing social media marketing campaigns for original programming, tentpoles & special events. Managing creative ideation & leading production on new video content opportunities to support linear & brand initiatives. Managing production logistics with a team of PM's from pre to post for production shoots. Developing & owning the measurement framework against business KPI goals Managing coordinators & editors for the execution of duties for tentpole support. Developing original social-first franchises to be sold to advertisers. Managing social budget for productions & influencer partnerships. Building & maintaining relationships with external agencies & channels for content creation & distribution. (Tik Tok, Twitter, Tenor, Giphy) Graphic design & video editing via Canva, Photoshop & Premiere. Working with internal departments for asset creation, delivery for linear & brand initiatives.